PHLUR

Phlur is an indie fragrance house that has garnered attention on Fragranova with over eight fragrances tracked from 2022 to 2024. Known for their sweet, fruity, and citrus accords, their top-rated release, Father Figure, stands out with a community rating of 4.3 based on nearly 15,000 votes, showcasing the brand's ability to resonate with consumers amidst a competitive landscape.