ATELIER DES ORS
BLUE MADELEINE

Blue Madeleine by Atelier des Ors is a fragrance for women and men. Blue Madeleine was launched in 2024. The nose behind this fragrance is Marie Salamagne. Top notes are Cinnamon, Pink Pepper and Bergamot; middle notes are Black Tea, Milk and Rose; base notes are Peru Balsam, Sandalwood, Cade oil and Praline. "My dear Madeleine, many times have I heard these stories, and never once have we tired of them. You forged and filled my imagination. Your tales of the tribulations and wild imaginings of the different members of our family are so close to my heart that they seem like a dream to me. I now have, thanks to you, my great theatre of memories, in which fantastic fables worthy of Jules Verne endlessly re-enact. You have surrounded me with all your attentions and are in all my happy memories. I owe my first olfactory memories to you : rhubarb tart, Auton pear jam, egg cream and all the other desserts I've patiently prepared alongside you. This Blue Madeleine fragrance is for you.» Intimately linked to emotions, olfactive memory has the ability to revive deeply buried memories with intense vividness. A simple inhalation of a familiar scent can transport you instantaneously to a precise moment in your past, evoking long-forgotten sensations, emotions and experiences. Perfume, like the most powerful of all memories, awakens the olfactory memory that makes us suddenly and intensely relive those moments. "...I raised to my lips a spoonful of the tea in which I had soaked a morsel of the cake. No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me. (…) A delicious pleasure had invaded me, isolated me, without my being able to grasp its cause. (…) And suddenly the memory revealed itself." » Extrait « Du côté de chez Swann » – Marcel Proust. Top: Bergamot, Pink Pepper, Cinnamon Heart: Rose Centifolia «infusion pays», Black Tea, Milky Note Base: Cade, Peruvian Balsam, Praline, Sandalwood