ESCADA
SANTORINI SUNRISE

Santorini Sunrise by Escada is a fragrance for women. Santorini Sunrise was launched in 2022. Santorini Sunrise was created by Mylène Alran and Benoist Lapouza. Top notes are Sorbet, Mandarin Orange and Bergamot; middle notes are Bougainvillea, Jasmine and Pink Pepper; base note is Earthy Notes. This summer, ESCADA escapes to Santorini, as the picturesque Greek island provides an idyllic setting for the vacation of a lifetime. A new chapter for the brand begins in this sun-soaked paradise, launching the inspirational Escaping with ESCADA collection. Bringing her signature bright color and joyful spirit to the immaculate, winding streets, the ESCADA girl is bathed in warm Mediterranean sunlight as an unforgettable adventure starts to unfold. FREEDOM AND FANTASY: Fresh and uplifting, Santorini Sunrise is inspired by the pure bliss of an island escapade with friends, where fantasy becomes a reality, and anything is possible. Vivid blue seas provide a stunning backdrop to bright, white architecture, as the scent of blooming flowers floats on the breeze, and every new day holds the promise of memories to last forever. An addictive mandarin and bergamot sorbet bring juicy freshness to the opening notes of the fragrance, enhanced by the luminous femininity of jasmine petals. A colorful burst of pomegranate and sensual pink peppercorns adds to the uplifting feel of this limited-edition Eau de Toilette, sunbathed in a warm base of the light, sun-kissed musk, and creamy sandalwood. The vegan scent is crafted by a skillful duo of perfumers: Mylène Alran and Benoist Lapouza. Together, they have created a fruity-floral fragrance that captures the sense of possibility, happiness, and zest for life that only summer can bring. The elegant ESCADA bottle is dressed with gradient lacquering in deep sea blue for this new edition, reflecting the colors of the island. Three Bougainvillea flowers in contrasting vibrant pink complete the design, while the box features a colorful illustration inspired by the iconic architecture of Santorini at sunrise. The endlessly Instagrammable Greek paradise is captured in stunning imagery saturated with vivid colors as ESCADA reveals a storytelling campaign based only on photography for the first time, evolving from the illustration-based approach of previous years. Wish you were here? In a first for the brand, the digital campaign accompanying the launch will see two ESCADA girls share impressions of Santorini through their own eyes as they celebrate a fabulous vacation. Immersive content and an exclusive social media contest will bring the world of the fragrance to life in new and exciting ways. The iconic white architecture of the island, with its narrow streets waiting to be explored, inspires the design of both physical points of sale and an immersive digital platform, which offers an interactive digital experience via QR code. A vacation like no other is about to begin. The fragrance is available beginning January in size of 100ml, 50ml, 30ml and 100ml Eau de Toilette. ,