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Blackberry & Bay by Jo Malone London
2012 • Women

JO MALONE LONDON
BLACKBERRY & BAY

Blackberry & Bay by Jo Malone London opens with a vibrant burst of fresh, juicy blackberry that immediately captures your attention. This fruity top note is beautifully complemented by a hint of bay, introducing an aromatic freshness that elevates the scent. As it develops, the heart reveals a subtle spiciness, enhanced by citrus nuances that add brightness without overwhelming the composition. The fragrance eventually settles into a woody base, offering a soft, grounding finish that lingers close to the skin, inviting you to lean in for more. Best suited for daytime wear in the warmer months, Blackberry & Bay is ideal for those who appreciate a light, refreshing scent that doesn’t demand the spotlight. With its shorter wear time and intimate sillage, this fragrance is perfect for casual outings, brunches, or afternoon strolls. It strikes a lovely balance between fruity vibrancy and aromatic freshness, making it a standout choice in the fruity category. If you enjoy scents that are lively yet understated, this one deserves a spot in your spring and summer rotation.

Community Rating
4.1
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(28,067)
person Perfumer Fabrice Pellegrin
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edit_noteEditor's Read

verifiedBy Fragranova Editors

This is a fruity-forward composition rather than a top-down pyramid. This is a skin scent. Expect a quiet, close-to-the-body wear that rewards proximity. Lives in the spring-to-summer window and leans daytime. Verdict: a solid mid-tier pick with broad appeal at 4.1/5.

analytics SCENT PROFILE

air Top
eco Heart
layers Base

timerLONGEVITY

2-4 Hours37%
FLEETINGETERNAL

wavesSILLAGE

Intimate15%
INTIMATERADIATING

wc GENDER MAP

FEMININE UNISEX MASCULINE

calendar_month SEASON MAP

spa 39.3% SPRING
wb_sunny 33.1% SUMMER
eco 19.8% FALL
ac_unit 7.8% WINTER

schedule DAY / NIGHT

light_mode 83% DAY
dark_mode 17% NIGHT

equalizer ACCORD SIGNATURE

fruity 100%
fresh spicy 94%
aromatic 81%
citrus 80%
woody 74%
sweet 64%
camphor 63%
floral 54%
violet 52%

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